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Dania Ramirez is the newest spokesmodel for CoverGirl's Clean Makeup Sensitive formula, a campaign for CoverGirl's partnership with Children's Safe Drinking Water. In January 2010, Procter & Gamble launched "Clean Makeup for Clean Water", a charitable program aimed toward providing clean drinking water to places and people in need. Īlso representing CoverGirl are Drew Barrymore, Zooey Deschanel, Ellen DeGeneres, Dania Ramirez, Christobelle Grierson-Ryrie, Rihanna, Queen Latifah, Sofia Vergara, Taylor Swift, Zendaya, Janelle Monáe, and Pink, who touts the company's foundation product.ĬoverGirl was once one of the largest global brands to conduct animal testing, but that is no longer the case. The products of the line are still in production, and continue changing as new ideas come along. This eventually led to an increase of sales, and a larger audience of teenage girls was effectively targeted. In 1997, CoverGirl launched what is now the famous slogan, "Easy, breezy, beautiful." This was meant to imply the products would give the user a natural look. Sales of the line increased during 1985 due to an advertising campaign featuring supermodel Christie Brinkley. These advertisements established the "girl-next-door" look that CoverGirl would become associated with. In contrast to the "made-up" looking fashion models of the late 1960s, Shepherd demonstrated a fresh, wholesome look, appealing to a younger consumer's taste.

Cybill Shepherd was one of CoverGirl's earliest models, appearing in several print and television advertisements for the brand. Her unprecedented thirty-year endorsement of the product catapulted CoverGirl into being the top-selling makeup line in the country. In 1963, model (and later, actress) Jennifer O'Neill signed on as CoverGirl spokeswoman at the age of fifteen, appearing in both print and television advertising that year. Originally offering only six products, it was advertised as being a "medicated face makeup" as it used Noxzema's medicated ingredients of camphor, menthol, and eucalyptus. It was nominated as America's best cosmetic brand. CoverGirl primarily provides a wide variety of consumer-grade cosmetics.ĬoverGirl's first product line, Clean Makeup, launched in 1961. The Noxell Company advertised this cosmetics line by allowing "cover girls", models, actresses, and singers who appear on the front cover of women's magazines, to wear its products. It was acquired by Procter & Gamble in 1989, and later acquired by Coty, Inc.

CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. Now all of a sudden it Only shows up in a totally different state and with exact name search. Is there something I could do to send signals to Google to show that I am in Matthews, NC?Ģ months ago my listing quit showing up at all unless you typed exact business name What could possibly cause my listing or Google to do this? I have been without my listing for a few months now and have NO calls coming in from it. If you search Locksmith Independence, KS it shows up on the maps. If you search Locksmith Matthews, NC my listing does not show up at all. Keep in mind the GMB is in Matthews, NC All my service areas and the actual map show the correct areas. Now if I search my business name under the auto populate I see it with Independence, KS on the listing.

I pretty much do not have any traffic, views or calls now. Posted about my SAB listing a few weeks ago about not showing up in search only when you entered the exact name.